In this session...
In one year, four major sports leagues – the NBA, NFL, MLB and NHL – all struck deals to live stream or create new content on Twitter. Every league is looking at new ways to engage consumers – from live video to virtual reality. We’ll take a look at the changing game of major league sports through the eyes of some of the most high profile voices – from the teams, to the players, to the marketers that sponsor it all – to see what’s next.
