Once just for geeks and gamers, virtual reality is now permeating the everyday lives of mainstream consumers. As brands strive to maintain relevance, they must collaborate with agencies to determine how to do so in a way that both resonates authentically with their core shopper and excites their retail partners. View More

Emerging technologies can help build long-term equity and drive short-term sales for brands. However, they can also be intimidating and costly propositions. Once just for geeks and gamers, virtual reality is now permeating the everyday lives of mainstream consumers. As brands strive to maintain relevance, they must collaborate with agencies to determine how to do so in a way that both resonates authentically with their core shopper and excites their retail partners. This session will chronicle the journey of Kellogg's first foray into the virtual reality space with their successful Captain America Civil War VR program.

Attendees will:

1) Learn how to effectively communicate a virtual reality experience in a crowded in-store environment

2) Discover ways to leverage virtual reality platforms to win with key retailers

3) Explore how clients and agencies work together to navigate the viability of emerging technologies
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