The history of digital advertising is littered with examples where we failed to put consumers at the center: spam, pop-ups etc. As a result, consumers resist advertising, which means the entire ecosystem of brands, publishers, and consumers is suffering. It’s not just a matter of making the content itself more valuable—we have to take a stand and deliver ads in consumer-first formats. View More

The history of digital advertising is littered with examples where we failed to put consumers at the center: spam, pop-ups etc. As a result, consumers resist advertising, which means the entire ecosystem of brands, publishers, and consumers is suffering. It’s not just a matter of making the content itself more valuable—we have to take a stand and deliver ads in consumer-first formats.

We’re partnering with some of the top talent from our agency and client partners to co-create ad formats designed to make ads more relevant, more valuable, and less intrusive—and propel great content to a whole new level of engagement.

We’ll be joined onstage with beta clients and agencies who are top players in the retail and CPG space to present initial results—including feedback from UX testing, focus groups, and results from actual live media.

This is an opportunity that marketers won’t want to miss. View Less