Eventized Marketing: An Interview with Dan Sanborn, Head of Marketing, Kimmelot and President, Wheelhouse Labs

ABC/Disney revisited its third installment of the Emmy-winning “Live in Front of a Studio Audience” to bring “The Facts of Life” and “Diff'rent Strokes” back to primetime TV. The 80’s sitcoms featured tongue-in-cheek recreations of iconic ads powered by the creative minds at Jimmy Kimmel’s Kimmelot and Ryan Reynold’s Maximum Effort. Kimmelot’s Head of Marketing and Wheelhouse Labs President, Dan Sanborn, will share how the creative team organically eventized marketing efforts for classic brands, creating a true cultural moment when audiences craved it most.