Why 2023 is TV’s Performance Marketing Tipping Point

Streaming viewership has eclipsed linear TV, and every major network has either launched an ad-supported tier or—like Disney+ and Netflix—is on the cusp of doing so. The only question is: will these new ad opportunities tap into Connected TV’s full potential? Its ability to precisely target audiences and tie metrics like revenue and return on ad spend back to campaigns makes CTV an effective performance channel. Mark Douglas, President and CEO of MNTN has led the charge on creating the leading performance marketing software for CTV that measures results in real-time. Join him as he shares his unique insight and explains what advertisers need to know to make the most of television’s new performance potential.