Streaming viewership has eclipsed linear TV, and every major network has either launched an ad-supported tier or—like Disney+ and Netflix—is on the cusp of doing so. The only question is: will these new ad opportunities tap into Connected TV’s full potential? Its ability to precisely target audiences and tie metrics like revenue and return on ad spend back to campaigns makes CTV an effective performance channel.
Mark Douglas, President and CEO of MNTN has led the charge on creating the leading performance marketing software for CTV that measures results in real-time. Join him as he shares his unique insight and explains what advertisers need to know to make the most of television’s new performance potential.
Mark Douglas
President & CEO
MNTN
Dhomonique Murphy
Founder & President
The Right Method
Up Next:
20:42
Making Entertainment That Moves People
25:05
The New Era of Touring & Live Music Events: Exploring Opportunities for Brands
14:20
Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph
Try these courses
Learning Path:
The Fundamentals of Connected TV
5 Videos, 2.75 hrs
Learning Path:
Sports Marketing
6 Videos, 3.5 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.