A Fully-Aligned Supply Chain: The New Balance - How Bridging Demand and Supply Metrics is the Future of Performance


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17:10

An Interview with Paul Nesbitt, International Insights Director, Twitch


Is it possible for both advertisers and publishers to win in today’s competitive advertising marketplace? Over the past 10 months MediaMath and Audigent have been working to innovate how publishers and brands use data, curation and technology to drive results. Innovators from Butler/Till, MediaMath, and Audigent will share new approaches that have delivered increases in key ad metrics while improving revenue for publications.
Scott Ensign VP, Strategy & Partnerships
Butler/Till
Drew Stein Founder and CEO
Audigent
Anudit Vikram Chief Product Officer
MediaMath
Greg Williams President and CEO
PMCR Consulting


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The Fundamentals of Data Marketing

7 Videos, 3.25 hrs