Tripadvisor: The Importance of Impactful, Purpose-Driven Marketing Campaigns

When did it become important for brands to become champions of social issues? What began as a call for change centered on social injustices, quickly turned into a global movement where brands’ DE&I initiatives and marketing strategies were tested for authenticity. Purpose-driven marketing became more than a buzzword as advertisers turned to creating impactful campaigns. This panel will discuss why purpose-driven marketing is here to stay and how it positively benefits both consumers and brands and the society we live in.