Stop Talking About the Cookieless Future and Start Taking These Actions

Don’t wait until 2023 to explore post-cookie solutions. The industry has viable solutions advertisers should take advantage of today. Brands and publishers who have gotten a head start and succeeded in establishing trusted, first-party consumer relationships now - independent of cookies - will improve overall user experience, optimize yield, increase revenue and/or ROI. The sooner you implement authenticated solutions, the more time you'll have to test and iterate, providing consumers with the value experience they expect.