As consumers and governments around the world demand more action from companies in the face of climate change, brands are caught in the increasingly perilous position of wanting to communicate their efforts to fight climate change but being scared of accusations of greenwashing. And brands are right to be scared - the risk of backlash for missteps has never been greater. But for all the pressure on brands to step up their efforts, the rules and consumer expectations on what can be communicated and how has never been murkier. Come hear from experts on what your brand can do to avoid getting caught in the greenwash.
Alison Pepper
Executive Vice President, Government Relations
4As
Conny Braams
Chief Digital & Marketing Officer
Unilever
Melissa Palmer
EVP/CFO
Butler/Till
Marilla Perkins
Sr Director Marketing and Strategic Comms
Bolt Threads
Up Next:
30:18
Reaching the Unreachable in the Gun Reform Movement
28:18
Interrupting Indifference: How Brands Can Drive Change Through Conversation
30:10
Agency Reviews: The Good, The Bad & The Costly
Try these courses
Learning Path:
Marketing For Small and Medium-Sized Businesses
5 Videos, 3.75 hrs
Learning Path:
The Fundamentals of Insight
5 Videos, 2 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.