Future Finders: The Future of TV with Tim Vanderhook


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With the rapid growth of CTV and importance of consumer privacy, it is vital to adopt new measurement strategies that will better account for today’s viewing habits. Tim Vanderhook, CEO & Co-Founder at Viant discusses the future of TV, current CTV measurement practices and how they align to the evolving realities of media consumption.
Tim Vanderhook CEO and Co-Founder
Viant


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