#MustTweetTV: Conversation on Twitter Drives Tune-In


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Achieving Advertising Success in the Vibrant (and Fragmented) CTV Landscape


In this fragmented media landscape with seemingly limitless options, people no longer rely on promos and networks to decide what to watch - they look to their friends, family, and community. And when they watch, it’s not for passive consumption - they seek out engagement through conversation. As fandoms and follows influence what we watch, the battle for viewership has evolved into a challenge to cultivate connection - and Twitter has emerged as a powerful tool for media brands looking to drive tune-in.
Sarah Rosen Head of Entertainment and News Partnerships, US
Twitter
Dea Lawrence Chief Marketing Officer
Variety


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