#MustTweetTV: Conversation on Twitter Drives Tune-In

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Future of Measurement with Laura Manning, VP of Measurement at Lucid, a Cint Group Company

In this fragmented media landscape with seemingly limitless options, people no longer rely on promos and networks to decide what to watch - they look to their friends, family, and community. And when they watch, it’s not for passive consumption - they seek out engagement through conversation. As fandoms and follows influence what we watch, the battle for viewership has evolved into a challenge to cultivate connection - and Twitter has emerged as a powerful tool for media brands looking to drive tune-in.
Sarah Rosen Head of Entertainment and News Partnerships, US
Dea Lawrence Chief Marketing Officer

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