This Session will explore the evolution of sports distribution, fan engagement and how Sinclair is re-imagining this engagement while driving DTC monetization – which includes leveraging partnerships like Bally Sports.
Rob Weisbord
President, Broadcast/ CRO
Sinclair Broadcast Group
JR McCabe
CBO, Direct to Consumer/Gamification
Sinclair Broadcast Group
Soo Kim
Chairman
Ballys
Ashley Rodriguez
Senior Reporter
Insider
Up Next:
31:08
Rebuilding Your Brand as an Operating System
27:15
Self-Service Revolution: Empowering the Media Industry Through Automation
29:51
Measuring What Matters: Unlocking Incrementality for Business Outcomes
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