Consumer Attention: A Sacred Commodity

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Building A Culture Of Marketing Effectiveness

The most valuable marketing resource to date is consumer attention. It’s estimated that U.S. consumers (on average) are exposed to 4,000 to 10,000 advertising messages a day. Media’s digitalization has accelerated the fragmentation of consumers’ attention, resulting in time spent with an advertisement to be a truly sacred commodity.
Christina Hanson Chief Strategy Officer
OMD Worldwide
Dr. Karen Nelson-Field Founder and CEO
Amplified Intelligence

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