Consumer expectations of relevant and personalized experiences from brands have never been higher, thanks to the rapid adoption of digital touchpoints resulting from the recent pandemic. Delivering on the promise of personalized experiences, however, has never felt more difficult to achieve, as the digital marketing landscape continues to evolve with new privacy and identification technologies emerging everyday.
Jim DeLash
Marketing Director, Customer Experience (CX), Professional
GlaxoSmithKline
Mara Greenwald
Managing Director, Commerce & Biddable Media
Mindshare
Ali Gwin
Product Marketing Leader
IBM Watson Advertising
Mordecai
Principal
Mordecai Inc
