Future Finders: The Future of Audience Measurement with Samba TV CEO Ashwin Navin


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Marketers are demanding more transparent and interoperable measurement solutions to meet the needs of the modern media ecosystem. As the industry breaks free from legacy models, what will this new world of measurement independence look like and how can marketers adapt? Samba TV CEO & Co-Founder, Ashwin Navin, shares his perspective on the long-overdue shift to currencies based on business outcomes and why it has become table stakes for marketers looking to optimize campaign ROI.
Ashwin Navin CEO & Co-Founder
Samba TV


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