Women: The Original Decision Makers and Influencers

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Masculinity in the Workplace

Women are the original influencers – from their purchasing power to driving media consumption to shaping the advertising industry. That’s why it’s more important than ever for brands to truly connect and relate to women authentically in order to succeed. We will break down how women are transforming today’s advertising and culture as well as boldly taking on male dominated roles such as sports programming.
Lisa Valentino EVP, Client & Brand Solutions
Rosalyn Durant SVP, College Networks
Chelsea Parker Senior Marketing Manager
Coors Light
Sade Baderinwa Anchor, Eyewitness News
Hilary Estey McLoughlin Senior Executive Producer
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