Gen Z and Gen Alpha: Understanding the Customers of Tomorrow

Move over Millennials, there’s a new gang in town. They’re younger, they’ve been wired since birth and they’ll soon be shaping our future; Gen Z is up and running, while Gen Alpha is growing up fast. Arguably these are the most influential audiences marketers have ever encountered. Join Kerin O’Connor and Anna Bassi, the creators behind the The Week Junior, the fastest growing magazine in Britain, alongside an esteemed panel of experts, as they discuss how to break through to, and best serve Gen Alpha and Gen Z, in a meaningful and responsible way.