Building the Next Generation Media Supply Chain

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AWExplains: The Metaverse

The media supply chain we've created has led to a host of unintended consequences: too many steps between publishers and brands, brands and consumers and a proliferation of businesses that don't add value. MediaMath and partners including Rubicon Project and others are pursuing a shared mission to create an accountable and addressable supply chain through an alliance of agencies, brands, tech companies and publishers. It's designed to help digital marketing perform better in the long term for everyone.
Reshma Karnik Global Vice President, Amnet Audience Center
Amnet Programmatic Experts for Dentsu Aegis Network
Tom Kershaw Chief Technology Officer
Rubicon Project
Jeremy Steinberg Global Head of Ecosystem
Joanna O'Connell VP - Principal Analyst
Forrester Research

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