Prioritizing Your Video Buy: Quality vs Quantity


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The Future of Creativity at Scale


With the rise of digital video, if there’s one thing we can all agree on it’s that there is no shortage of video content (In fact, there are 300 hours of video content uploaded to YouTube every minute!) However, there is a shortage of GREAT content. That’s the inspiration for this dynamic conversation about how to balance the need to drive views with the need to produce quality, brand-safe content.
Joe Sabia Senior Vice President, Creative Development
Condé Nast Entertainment
Teal Newland Senior Vice President, Marketing & New Platforms
Condé Nast Entertainment
Tina Exarhos Chief Content Officer
NowThis
Rory Brown SVP, Head of Digital and Social Media
MTV, VH1, CMT and Logo
Catherine Sullivan Chief Investment Officer
Omnicom Media Group NA


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