Gen Z Unpacked: Getting to Know Gen Z


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We currently have four generations playing a significant role in culture (Boomers, Xers, Millennials and Gen Z). Although each has a role, the cultural conversation is being driven not only by Millennials but by the newest generation entering the scene, Gen Z.
Julie Foster Senior Director, Marcom Activation
EA Sports
Marie Whitworth Head, Multicultural Marketing
Pizza Hut
Liz Gray Head of Cultural and Consumer Insights, CAA Brand Consulting
CAA
Monica Dreger Vice President, Global Consumer Insights
Mattel, Inc.


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