Two innovators are collaborating to bring media solutions and accountability to your largest ad spend – TV. It’s time to change the value conversation in our industry. The upside to driving topline growth is far greater than the benefit of driving down media cost. Learn how closed loop measurement and insights on real consumers from Roundel, combined with first-ever Linear TV Optimization from Disney, are blazing a frontier in advertising that has been absent for television...until now.
Kristi Argyilan
President
Roundel
Ed See
Partner
Mckinsey & Company
Rita Ferro
President; Advertising Sales
Disney
Jason Finck
North America Fabric Care Media Director
Procter & Gamble
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Try these courses
Learning Path:
The Fundamentals of Insight
5 Videos, 2 hrs
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The Fundamentals of Advertising
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