The Art of the Turnaround: The Chipotle Story


Up Next:

28:17

Building Trust and Relevance with Conscientious Consumers


For 20 years, Chipotle was a pioneer in the Fast Casual dining industry, experiencing rapid growth and intense customer loyalty. In recent years, however, the brand faced a number of significant challenges from food safety issues, to a lack of innovation and cultural relevance. Hear from Chipotle's CMO and agency partner Venables Bell & Partners on their amazing brand turnaround, and the things you need to do in order to get your brand back on track and unlock game-changing new potential.
Chris Brandt Chief Marketing Officer
Chipotle Mexican Grill
Paul Birks-Hay Partner, President
Venables Bell + Partners
Katie Kempner Creator & Host
Perspectives


Try these courses



Learning Path:

The Fundamentals of Insight

5 Videos, 2 hrs