How Global Brands Can Engage With The Real LATAM Customer

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Personal Leadership and How to Change Your Life in 10 Seconds Flat

Lost in translation not only means losing sales, but also alienating growing markets in different parts of the current global and multicultural business world. In the panel we'll discuss do's and dont's in the quest to engage Latin American customers, a vibrant and rising community with relevant cultural subtleties that all savvy international marketers should be aware of.
Sandra Triana CEO
YanHaas, Colombia
Rosario Zavala Partner
LEXIA, Mexico
Alex Garnica VP Executive AMAI Mexico and Partner
GreenBook LATAM
Fabiola Vega Regional Marketing Director
The Estée Lauder Companies

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