Lost in translation not only means losing sales, but also alienating growing markets in different parts of the current global and multicultural business world. In the panel we'll discuss do's and dont's in the quest to engage Latin American customers, a vibrant and rising community with relevant cultural subtleties that all savvy international marketers should be aware of.
Sandra Triana
CEO
YanHaas, Colombia
Rosario Zavala
Partner
LEXIA, Mexico
Alex Garnica
VP Executive AMAI Mexico and Partner
GreenBook LATAM
Fabiola Vega
Regional Marketing Director
The Estée Lauder Companies
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