Experiential Branding: How to Ignite Consumer Love


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28:17

Building Trust and Relevance with Conscientious Consumers


In an era of digital everything, marketers everywhere are turning to experiential branding to connect with clients and consumers to cultivate passionate brand advocates through brand experiences. Promotional products, the only medium invited into spaces and places other media can't touch, deliver the best reach, recall, response rates and return on investment for marketers and advertisers.
Paul Bellantone President and CEO
Promotional Products Association International (PPAI)
Jason Eano Managing Director The Annex Network
Havas
Andrea Cherng Chief Marketing Officer
Panda Express
Megan Robles Senior Marketing Manager
KeVita (PepsiCo)
Sharon Byers Chief Development, Marketing & Communications Officer
American Cancer Society
Joan Bluestone Landorf EVP/Partner
Axis Promotions


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