Audience based buying has increasingly become the preferred media strategy for buyers and planners - and for good reason. Advertisers now have a unified view of consumers, the ability to target across multiple channels, and data to provide more information about their customers than ever before. It’s a win win for media buyers and sellers.
Matt Kramer
Managing Director, Advanced Advertising
Omnicom Media Group
Julie Anson
Associate Director of Strategic investment, Advanced TV
Magna Global
Leah Casterlin
Owner and Partner
Media Fortitude Partners
Angela Steele
Chief Strategy Officer
Carat US
Ed Renicker
CEO
NY Interconnect
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