Buying Media to Buying Audiences: The Evolution That is Changing the Industry

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Connected TV: Where we’re going & how we’re going to get there

Audience based buying has increasingly become the preferred media strategy for buyers and planners - and for good reason. Advertisers now have a unified view of consumers, the ability to target across multiple channels, and data to provide more information about their customers than ever before. It’s a win win for media buyers and sellers.
Matt Kramer Managing Director, Advanced Advertising
Omnicom Media Group
Julie Anson Associate Director of Strategic investment, Advanced TV
Magna Global
Leah Casterlin Owner and Partner
Media Fortitude Partners
Angela Steele Chief Strategy Officer
Carat US
Ed Renicker CEO
NY Interconnect

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