Audience based buying has increasingly become the preferred media strategy for buyers and planners - and for good reason. Advertisers now have a unified view of consumers, the ability to target across multiple channels, and data to provide more information about their customers than ever before. It’s a win win for media buyers and sellers.
Managing Director, Advanced Advertising
Omnicom Media Group
Associate Director of Strategic investment, Advanced TV
Owner and Partner
Media Fortitude Partners
Chief Strategy Officer