Today's consumer is empowered, motivated by choice and control and expect to be reached in interactive and customized ways. Meanwhile, marketers are soul-searching for ways to go beyond short-term acquisition to build lifetime relationships. So how exactly can television platforms meet the needs of clients and consumers in a new era of TV? Join the leaders from across the television ecosystem as they reveal how their companies are shaping the next era of the TV ad experience and what it will take to win.
Jeremy Helfand
VP, Head of Advertising Platforms
Hulu
Tanya Dua
Senior Advertising Reporter
Business Insider
Cara Lewis
SVP, US Head of Investment
Carat Media
Christina Beaumier
VP Product, TV Platform
Xandr
Up Next:
31:11
How FinTech is Poised to Disrupt More Than Checkout
15:31
AI in E-commerce: Pioneering the Next-Gen Customer Journey
29:30
Unlocking the Power of AI for Advertisers
Try these courses
Learning Path:
The Fundamentals of Blockchain
4 Videos, 2 hrs
Learning Path:
The Fundamentals of Connected TV
5 Videos, 2.75 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.