The Power of Purpose: What Does it Mean for a Company to be Values-Based and Purpose-Driven?

Branding, Diversity & Inclusion, Social Impact, CMO, New York 2019

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About
Speakers

IPG Chairman & CEO Michael Roth and Verizon CMO Diego Scotti sit down for an open-ended conversation. Highlighting how brands can enjoy greater success by embracing purpose and our collective responsibility to advance and prioritize sustainability and inclusivity.

Michael Roth Chairman & CEO
Interpublic Group

Diego Scotti CMO
Verizon

Up Next:

28:17

Building Trust and Relevance with Conscientious Consumers

27:47

The New Brand Currency: Why You Can’t Put a Price on Purpose

30:18

The Power of Purpose: What Does it Mean for a Company to be Values-Based and Purpose-Driven?

Up Next:

Building Trust and Relevance with Conscientious Consumers

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Building Trust and Relevance with Conscientious Consumers

The New Brand Currency: Why You Can’t Put a Price on Purpose

Reaching the Unreachable in the Gun Reform Movement

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The Power of Purpose: What Does it Mean for a Company to be Values-Based and Purpose-Driven?

Up Next:

Building Trust and Relevance with Conscientious Consumers

Up Next:

Building Trust and Relevance with Conscientious Consumers

The New Brand Currency: Why You Can’t Put a Price on Purpose

Reaching the Unreachable in the Gun Reform Movement

Try these courses

Parenting and Work: Successful Strategies