The Power of Purpose: What Does it Mean for a Company to be Values-Based and Purpose-Driven?


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28:17

Building Trust and Relevance with Conscientious Consumers


IPG Chairman & CEO Michael Roth and Verizon CMO Diego Scotti sit down for an open-ended conversation. Highlighting how brands can enjoy greater success by embracing purpose and our collective responsibility to advance and prioritize sustainability and inclusivity.
Michael Roth Chairman & CEO
Interpublic Group
Diego Scotti CMO
Verizon


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