New Data-Driven Strategies Using Data for Good


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31:35

How AI Will Help Marketers Do the Best Work of Their Careers


Data is at the center of all marketing today and can be used in various ways, from helping advertise a product, a brand or an idea, to influencing better healthcare outcomes and social change. In the context of the latest data-driven strategies and techniques, the panelists will talk about their use of unique data and advanced analytics to deliver successful campaigns across digital platforms for better healthcare and social outcomes.
Drew May Chief Client Officer
Acxiom
Asaf Evenhaim CEO and Co-Founder
Crossix
Hilary Gentile Global Chief Strategy Officer
McCann Health
Benjamin Mark Rolnik Director
Stanford Healthcare Innovation Lab


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