Power People’s Passions: What Triggers our Passions and How do we Fuel them?

We should all have a passion in our lives, but what is the trigger to get one and how do we stay inspired and informed about it? Does it matter what our passion is for? Should we be more passionate about our passions to reap the benefits to the fullest? Passions in life are fundamental to our sense of identity and happiness. To understand why, and to explore the role and value that the media play in fueling people's passions, Discovery commissioned one of the largest studies ever conducted in this area. The survey was conducted in 15 markets in Europe, the United States, and Latin America, collecting data from 15,000 consumers. This study shows the crucial role that different media and touch points play in helping people to trigger and sustain their passions.