As online LATAM audiences grow, brands are embracing digital advertising as an essential part of their media strategy. Nearly one-third of all media spend in LatAm is now digital, and innovative brands are looking to enhance their campaigns with the power of programmatic. But what’s in store for this booming sector? What does the future of digital advertising look like? Join Patrizio Zanatta, Managing Director, Latin America at Rubicon Project to discover what’s on the horizon.
Patrizio Zanatta
Managing Director, Latin America
Rubicon Project
