Global overview on TOTAL AUDIENCE measurement; what challenges the industry faces, how it is being carried out from the perspective of research, brands and media and communication platforms; which indicators are essential in the homologation of universes; what metrics are required for this new trend.
Director de Marketing
SVP of Corporate Strategy and Research
A+E Networks Latin America
Integrated Media – Head of LATAM, Foods & Beverages
Data Architecture Director
Havas Media Group Mexico
Commercial Marketing & Analytics Director