Global overview on TOTAL AUDIENCE measurement; what challenges the industry faces, how it is being carried out from the perspective of research, brands and media and communication platforms; which indicators are essential in the homologation of universes; what metrics are required for this new trend.
Eduardo Peniche
Director de Marketing
DISH México
Daniela Martinez
SVP of Corporate Strategy and Research
A+E Networks Latin America
Omar Gonzalez
Integrated Media – Head of LATAM, Foods & Beverages
PepsiCo
Emilio Serra
Data Architecture Director
Havas Media Group Mexico
Ruben Gomez
Commercial Marketing & Analytics Director
GroupM
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Learning Path:
The Fundamentals of Data Marketing
7 Videos, 3.25 hrs
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