The Era of Weirdness

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Tell Me What You Eat: José Andrés and the Art of Storytelling

Technological disruptions have established a new social order; Subcultures have fragmented to give way to identity as a predominant factor. Being different, being "weird" and being part of a community is synonymous with uniqueness. Millennials, Generation Z and Alpha are altering the chain of consumption and also the narratives.
Andoni Zarrabe Almela Head of Branded Content
Discovery Networks Mexico

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