“Consumers have changed”: one of the most used phrase in the last century.
But is technology what has changed the way people relate and buy. In this context, marketplaces begin to gain more prominence as the one stop shop destination chosen by consumers that are in a purchasing mindset. First Party Data to build Consumer Insights, Brand Lift studies and Performance based on sales, not just clicks : what all brands want but not all media players can provide.
Find out why marketplaces are Trending Topic
Juan Lavista
LATAM Director of Marketing & Insights at Mercado Libre Advertising
Mercado Libre
Matteo Ceurvels
Regional Analyst – Latin America & Spain
eMarketer
Jorge Fuentes Vega
Head of Media & Digital Mexico
Kantar
