Global Keynote Series: A Culture of Commerce

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Digitising the African Consumer: An Interview with Tumelo Chaka, FNB

The new consumer has infinite ways to communicate. They share intent across voice and visual search, while hyper-personalized experiences are the norm. Are new consumer behaviors shaping technology, or is technology shaping them? While foot traffic in-store continues to decline globally, how are brands creating new commerce experiences for their consumers?
Misty Locke Global Chief Marketing Officer
Jesus Valdelamar Director of Strategic Planning & Marketing Communications
David Diaz Director Massive Consumption
Mercado Libre
Santiago Nettle Marketing Director MU Northern Cone
Claudia Acosta Armas CMO
Domino's Pizza

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