OpenX pulls back the curtain on SPO (supply path optimization) — which is all about finding the most direct path to what you want most: the chance to show your ad to the right consumer on the right publisher at the right time and at the right price. This live Q&A session will serve as an opportunity unearth answers to questions like: What is SPO exactly? Why did it come about? How does it work? What benefits can brands expect it to deliver now and in the future?
David Denny
Director, Buyer Development
OpenX
Up Next:
29:19
Convenience Meets Connectivity: A Year of 7-Eleven Retail Media Learnings
28:42
The Facts vs. Fiction
09:19
Investment Strategies: How to Make the Right Allocation to Maximize CTV Spend
Confirm Delete
You are about to delete the record, this procedure is irreversible.