The Past, Present and Future Of SPO

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Replay Session: From Screen to Page — How Marvel is Redefining Viewer Engagement with QR Codes

OpenX pulls back the curtain on SPO (supply path optimization) — which is all about finding the most direct path to what you want most: the chance to show your ad to the right consumer on the right publisher at the right time and at the right price. This live Q&A session will serve as an opportunity unearth answers to questions like: What is SPO exactly? Why did it come about? How does it work? What benefits can brands expect it to deliver now and in the future?
David Denny Director, Buyer Development