The Only Way Is Ethics?


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30:18

Reaching the Unreachable in the Gun Reform Movement


Combatting climate change, trading with Russia, taking diversity seriously... if there’s a risk to making a stand on such issues, there’s also a risk in staying too long on the sidelines. Just ask Shell, Disney and the Paralympics, who recently reversed policies after being seen to make the wrong ethical calls. Yet companies still need to sell to stay in business, keep people employed, and drive demand in the economy. This session will ask experts how they know they’re making the right decisions on purpose and more.
Andrew Tenzer Director of Market Insight & Brand Strategy
Reach Plc
Paul Bainsfair Director General
IPA
Sue Unerman Chief Transformation Officer
MediaCom
Robert Meiklejohn Strategy Director
BBH


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