Gen Z Have Arrived: Making Sense Of Today’s Most Influential Consumers

For some time now, Gen Z were often talked about as the future consumer to watch out for. Well, not anymore. They’re well and truly the generation of the moment. More Gen Z are entering the workforce and navigating different life stages, whether that’s university, buying their first home, or even getting married. They’re putting their own stamp on the world. And as Gen Z continues to shape their own identity and their spending power grows, all eyes will be on them.