Gaming the Media Ecosystem: How Gaming Is Influencing Entertainment Consumption


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28:40

Replay Session: The Importance of Accurate Asian and Pacific Islander Female Representation: SeeHer and Gold House


At a time when entertainment choices have never been more abundant, gaming has emerged as a key influencer, playing an increasing role in shaping consumers’ digital entertainment habits and generational media behavior. This session will unveil new research that explores how these gaming and entertainment habits have evolved, from time-of-day engagement to generational influences. It will spotlight how understanding these consumption behaviors is crucial for brands and marketers wanting to activate in this evolving space.
Melinda Spence Head of Global Insights
Activision Blizzard Media