Gamer-First Optimization: How To Deliver Authentic Brand Experiences In Gaming

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Digitising the African Consumer: An Interview with Tumelo Chaka, FNB

Gaming is no longer on the fringes of culture; it’s embedded in everyday life. The time is now to evolve outdated ideas of who gamers are and how brands can reach them. This conversation, hosted by Enthusiast Gaming’s COO Thamba Tharmalingam, brings together advertising and marketing leaders to discuss how to create authentic brand experiences across media, content, creators, and esports. We’ll explore traditional and new game advertising tactics that are optimized for engagement, including the Metaverse and Web 3.0.
Thamba Tharmalingam COO
Enthusiast Gaming
Jamie Lyons Head of Digital Product Development
Sophie Strong Head of Display and Social
Wavemaker UK
Rich Staplehurst Creative Director
Essence / Media Futures Group

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