Are Your Communications Speaking To the Full Spectrum Of the UK, Nationwide?


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31:53

Revolt: How Mars Is Giving Voice To Women Around the World


The media landscape is subject to unconscious bias. Diverse audiences are too often excluded or underrepresented. Do you know how inclusive your communication plans are? In this session, we will explore how you can audit your communication plans through an inclusivity lens. How can you better evaluate how others are acting both within and outside of their categories when it comes to diversity? Where can you seek out new community audience partners to drive inclusivity, and what are the main potential barriers to work?
Chris Ladd Head of Media
Nationwide Building Society
Rachel D'Cunha Strategy Partner
Wavemaker UK


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