Reducing Bias in Creative Sourcing and Discovery

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Building Bridges: Creating Lasting Connections With Consumers

From suggested search terms to sorting functionalities like “popular,” the way people source creative imagery today is inherently biased. In this workshop session, Shutterstock’s Kristen Sanger will share insights from the company’s vast trove of search query data, along with actionable ways to eliminate bias from your searches and to bring diversity into your own creative executions for imagery, video, and music--in front of and behind the camera.
Kristen Sanger Senior Director of Contributor Marketing

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The Fundamentals of Insight

5 Videos, 2 hrs