Back in the day, building a holistic brand was a lot easier. For the audio side in particular, perhaps you had a sonic tag, a jingle and/or signature voice for TV and radio ads. It goes without saying that, now, there are infinitely more opportunities to bring much more comprehensiveness to a ‘whole’ brand. How do you capitalize on them without getting tangled in complexity?
David Horowitz
Executive Creative Director
Mekanism
Simon Valcarcel
Head of Creative and Media
O2
John-Paul Hughes
Group Creative Director
Communicorp UK
Scott Simonelli
Founder and CEO
Veritonic
