PwC - Unlocking the power of data


Up Next:

27:25

How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers


How PwC is unlocking the power of spend, travel and telecoms data to drive personalised marketing strategies (that are GDPR compliant) and deliver £100m of revenue growth for the 600 members of London's New West End Company (centred around Bond St, Oxford St and Regent St).
Megan Higgins Director
PwC
Jace Tyrell CEO
New West End Company
Paul Lorraine UK General Manager
Longchamp


Try these courses



Learning Path:

The Fundamentals of Data Marketing

7 Videos, 3.25 hrs