Creativity is the Only Way to Survive: But it Doesn’t Happen Without Diversity


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28:19

For the Culture


It’s ironic that we, as an industry, talk about diversity in such non-diverse ways. We look to stats and quotas to drive diversity forwards across restricted parameters such as gender and race rather than focusing on the authentic and humanistic solution – inclusion. The purpose of advertising and marketing communications is to help brands play a meaningful role in people’s lives, and the way to do that is to connect with the consumer, to walk in their shoes.
Mark Lund CEO
McCann Worldgroup UK
Laura Simpson SVP Global Director
McCann Truth Central
Karen Buchanan CEO
McCann Manchester
Nicola Grant Vice President, Integrated Marketing & Communications, UK, Ireland, Nordics & Baltic
Mastercard
Georgia Parker Junior Creative
McCann Central


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