It’s ironic that we, as an industry, talk about diversity in such non-diverse ways. We look to stats and quotas to drive diversity forwards across restricted parameters such as gender and race rather than focusing on the authentic and humanistic solution – inclusion. The purpose of advertising and marketing communications is to help brands play a meaningful role in people’s lives, and the way to do that is to connect with the consumer, to walk in their shoes.
Mark Lund
CEO
McCann Worldgroup UK
Laura Simpson
SVP Global Director
McCann Truth Central
Karen Buchanan
CEO
McCann Manchester
Nicola Grant
Vice President, Integrated Marketing & Communications, UK, Ireland, Nordics & Baltic
Mastercard
Georgia Parker
Junior Creative
McCann Central