Developing Data-Led Creative


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27:25

How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers


In 2019, modern communications needs more than creative content and media working together to be effective. It needs to use data to constantly improve itself. In this panel, learn from agency and brand experts from Shell, Buzzfeed, LinkedIn, VaynerMedia and WARC on how to leverage data-driven insights to create more valuable advertising and media.
Americo da Silva Global Head of Integrated Brand & Communications
Shell
DuBose Cole Director of Strategy, London
VaynerMedia
Lucy Aitken Managing Editor
WARC
Clemence Beauchamp Agency Partner Lead
LinkedIn
Antonia Bonello Associate Creative Director
BuzzFeed


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Learning Path:

The Fundamentals of Data Marketing

7 Videos, 3.25 hrs