Collaboration Is Dead: Long Live Collaboration


Up Next:

28:19

For the Culture


Collaboration has long been a marketing buzzword – used to imply cultural credibility but in reality, often just denoting marriages of creative convenience. Content or experiences that neither feel like an ad, nor something good enough for real people to actually seek out and experience beyond a YouTube pre-roll. Featuring The Brooklyn Brothers, Neon Unicorn, Feel For Music, Jaguar Land Rover and Campaign magazine.
George Bryant Founding Partner & Global ECD
The Brooklyn Brothers
Gary Reich Founder & Managing Director
Neon Unicorn
Ben Sumner Founder & Managing Director
Feel For Music
Helena Flynn Head of International Comms
Jaguar Land Rover
Maisie McCabe Deputy Editor
Campaign


Try these courses



Learning Path:

Sports Marketing

6 Videos, 3.5 hrs
Learning Path:

The Fundamentals of Generational Marketing

5 Videos, 2.5 hrs