Collaboration has long been a marketing buzzword – used to imply cultural credibility but in reality, often just denoting marriages of creative convenience. Content or experiences that neither feel like an ad, nor something good enough for real people to actually seek out and experience beyond a YouTube pre-roll. Featuring The Brooklyn Brothers, Neon Unicorn, Feel For Music, Jaguar Land Rover and Campaign magazine.
George Bryant
Founding Partner & Global ECD
The Brooklyn Brothers
Gary Reich
Founder & Managing Director
Neon Unicorn
Ben Sumner
Founder & Managing Director
Feel For Music
Helena Flynn
Head of International Comms
Jaguar Land Rover
Maisie McCabe
Deputy Editor
Campaign