We all instinctively believe that not all digital media is equal and that the impact of an ad depends largely on where it appears. Yet with programmatic, this fact is often not appreciated enough.
But what are the key factors that make up a quality media buy and the benefits?
Find out in this entertaining lesson featuring The Quality Street Gameshow, where our contestants, made up of industry experts and a leading brand, will discuss and debate what makes a quality media buy and how it drives greater effectiveness for advertisers as a result.
MD, GroupM Digital
Director of Media
Guardian News & Media
Journey Activation Digital Partner
Head of Media & Campaign Planning