The Quality Street Gameshow: Why Not All Digital Media is Equal


Up Next:

27:50

CTV: The World Beyond Linear TV Advertising


We all instinctively believe that not all digital media is equal and that the impact of an ad depends largely on where it appears. Yet with programmatic, this fact is often not appreciated enough. But what are the key factors that make up a quality media buy and the benefits? Find out in this entertaining lesson featuring The Quality Street Gameshow, where our contestants, made up of industry experts and a leading brand, will discuss and debate what makes a quality media buy and how it drives greater effectiveness for advertisers as a result.
Paul Rowlinson MD, GroupM Digital
GroupM
Steve Chester Director of Media
ISBA
Nick Hewat Commercial Director
Guardian News & Media
Diane Alagar Journey Activation Digital Partner
Wavemaker
Nick Ashley Head of Media & Campaign Planning
Tesco
Jimmy Carr Comedian



Try these courses



Learning Path:

The Fundamentals of Advertising

7 Videos, 2.25 hrs
Learning Path:

The Fundamentals of Generational Marketing

5 Videos, 2.5 hrs