The Power of Play - A Retail Case Study


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Unlocking Exponential Entertainment with TikTok


Presented by Tapjoy, this is an entertaining and visual case study of Ian Livingstone’s journey as an entrepreneur in the 1970s while he co-founded Games Workshop and launched Dungeons & Dragons. He will talk about his multi-million selling interactive gamebooks, Fighting Fantasy, and the increasing use of interactive narrative in media today. From analogue to digital, he will give a brief history of Lara Croft: Tomb Raider and computer games past, present and future.
Ian Livingstone CBE Co-founder Games Workshop/Fighting Fantasy. 'Patient Zero for epidemic of UK geek culture'



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