New research finds Gen Z harder to win over by brands, media, and the companies recruiting them. This comprehensive study, done by Atlantic Re:think, The Atlantic’s creative marketing group, with Comscore and Harvard College Consulting Group, focuses on three specific areas as yet untapped in prior studies of this influential demographic: revealing Gen Z’s preferences as a user, a consumer, and a decision maker.
See the findings and learn how to connect with this young and powerful generation.
Gina Bulla
Senior Director of Brand Marketing and Insights
The Atlantic
