The way people view content has changed dramatically, especially when it comes to TV and video. Mobile devices, streaming services and on-the-go viewing -- among many other changes -- have opened the door for marketers to reach consumers in new ways with relevant messages and at massive scale.
This lesson features senior leaders from every part of the ecosystem - Carat, OpenX, The Trade Desk, Pluto TV and Digiday - discussing the opportunity that exists with OTT and how the technology stands to enhance both publishers and marketers interaction with consumers.
Global Digital Partner
General Manager EMEA - Inventory and Partnerships
The Trade Desk
Chief Communications & Brand Officer
EMEA Managing Director